I’ve got my first speaking gig at the Public Sector Transformation Summit in Birmingham on Thursday 18th March. I’ll be speaking about the impact of social media on customer services.

I’ve decided to focus on 4 social media case studies within Cambridgeshire County Council, one of which is our Chief Executive’s internal blog. Dave Briggs has recently interviewed our Chief Exec Mark Lloyd about his blog, in his role as Community Evangelist at Learning Pool.

At the recent Localgovcamp in London I ran a session on embedding social media in your organisation. One of the outcomes of the session was that the participants agreed that we need more stories (case studies) about how social media has been used – good and bad. We agreed that publishing our social media stories on the (forthcoming) IDeA Knowledge Hub would be the best way to convey that the potential uses of social media by local authorities can vary considerably, dependent on context, purpose and target audiences. A number of these stories are now being developed at Work Together.

Updated 19/03/10 – My slides are below:

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