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ByMichele Ide-Smith

Doing rapid product design in the wild

Last month I was lucky enough to try out a completely new approach to running a stand at a software tradeshow, in Texas. Over 3 days we designed and developed a prototype for a new software tool. Using rapid prototyping techniques (paper and HTML/CSS prototyping) and Agile development methods, we were able to get feedback from prospective customers and iterate our designs during the tradeshow.

Our stand was specifically designed to provide a UX area for working on designs and gathering customer feedback, and a development area with a Kanban board to track our progress. We made the process completely transparent by putting up all the feedback we received on the walls of the stand.

I’ve written a case study of the ‘Live Lab’ concept, describing the process we used, on the Red Gate UX Blog. I’ll also be writing up the lessons learned in a separate post very soon.

In September I’ll be doing a talk on this case study at Agile Cambridge 2012. I did a warm up talk at UX Camp London last Saturday: